10 Ergebnisse.

When Jim Martini goes back to his WV hometown to see why its major employer failed suddenly he finds more than a failed company. He risks his life, finds a lost love, and stumbles into an international conspiracy. A Chinese revolutionary group is using viruses, hacking, malware and cyber-technology to over-throw its own government and attempt to control the US--by shutting down all forms of computers and communications--all at once. Suddenly n...

When Jim Martini goes back to his WV hometown to see why its major employer failed suddenly he finds more than a failed company. He risks his life, finds a lost love, and stumbles into an international conspiracy. A Chinese revolutionary group is using viruses, hacking, malware and cyber-technology to over-throw its own government and attempt to control the US--by shutting down all forms of computers and communications--all at once. Suddenly n...

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Fast track route to getting the most from partnershipsCovers the key areas of partnering, from understanding the different reasons for partnerships and alliances to initiating and succeeding with partneringExamples and lessons from some of the world's most successful businesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, Wal*Mart and Dell, and ideas from the smartest thinkers, including Gary Hamel, Yves Doz, Jordan Lewis, Doug McG...

Marketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K....

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - ...

Here is a practical guide to empowering your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles.

The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and de...

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